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Trženjski načrt za Neu Residences : diplomsko delo
Mihelič, Maša, 1997-
Diplomsko delo vsebuje trženjski načrt za objekt Neu Residences. Cilji diplomskega dela so natančna analiza konkurence, določitev prednosti podjetja, ki upravlja objekt in predstavitev strategij in ...taktik, ki jih bo podjetje uporabljajo za doseganje svojih ciljev. V prvem delu sta predstavljeni analizi notranjega in zunanjega okolja podjetja. S pomočjo literature, analize člankov in raziskav procesov ter taktik lastnega in konkurenčnih podjetij, je bil v naslednjem poglavju izdelan trženjski splet. Sledi poglavje, kjer je predstavljen akcijski načrt za doseganje ciljev. V zadnjem delu so opisani cilju za prihodnje leto in sredstva, ki so za to potrebno.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Bled : [M. Mihelič], 2023
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