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Trženja turističnih proizvodov v podjetju Krka Zdravilišča, PE Hoteli Otočec : diplomska nalogaJarc, Jernej, 1983-Da bi uspešno obvladovali konkretno povpraševanje in oblikovanje konkurenčne ponudbe, je med vsemi ustreznimi pristopi tudi nujno potrebno oblikovanje tržnih poti in analiziranje le-teh, zato nastopi ... nujnost poznavanja dejavnosti podjetja in njenih kupcev. Pri raziskavah se je potrebno s pomočjo analiz in pregledov na področju povpraševanja in ponudbe srečevati z ugotavljanjem trenutnega stanja na določenem trgu, značilnostmi uporabnikov, trendi povpraševanja ter značilnostmi ponudbe in povpraševanja. Koncept segmentacije lahko razumemo kot način raziskovanja trga, s tem je spoznanje in segmentiranje tržišč osnova za dobro tržno odločanje, kar vodi k boljši uspešnosti podjetja. Hoteli otočec se podrejajo enemu samemu cilju: skozi hotelsko-gostinske, športno rekreativne dejavnosti povrniti, ohraniti in krepiti zdravje gostov in skrbeti za njihovo zadovoljstvo na vsakem koraku.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Bled [i. e.] Novo mesto : [J. Jarc], 2006Language - slovenianCOBISS.SI-ID - 512172662
Author
Jarc, Jernej, 1983-
Other authors
Krašna, Tadeja, 1966- |
Hiti, Andrej
Topics
gostinstvo |
hoteli |
turistični proizvod |
trženje |
PE Hoteli Otočec
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jarc, Jernej, 1983- | |
Krašna, Tadeja, 1966- | 54218 |
Hiti, Andrej |
Source: Personal bibliographies
and: SICRIS
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