Možnosti za vključevanje Titove dediščine v sodobno turistično ponudbo : diplomsko delo

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Možnosti za vključevanje Titove dediščine v sodobno turistično ponudbo : diplomsko delo

Ošabnik Plemelj, Maša

V diplomski nalogi je opisan Tito kot zgodovinska osebnost, ki je močno zaznamovala 20. stoletje. Predstavljena je Titova dediščina kot element turistične ponudbe in zgodbarjenje kot strateško ... trženjsko in operativno komunikacijsko orodje. Ugotovljeno je dejansko stanje turistične ponudbe, narejena je swot analiza in predlogi za vključevanje Titove dediščine v sodobno turistično ponudbo. Namen naloge je ohranjati Titovo dediščino kot dodano vrednost in jo predstaviti v obliki doživljajskega turističnega produkta s pridihom nostalgije iz jugoslovanskega obdobja.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Bled : [M. Ošabnik Plemelj], 2018

Language - slovenian

COBISS.SI-ID - 512519030

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Author
Ošabnik Plemelj, Maša

Other authors
Kužnik, Lea

Topics
Josip Broz Tito | dediščina | zgodbarjenje | turistična ponudba

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Ošabnik Plemelj, Maša
Kužnik, Lea	21389

Source: Personal bibliographies and: SICRIS

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