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Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainabilityKotler, Philip, 1931- ..."Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and ... risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--Provided by publisherVrsta gradiva - knjiga ; neleposlovje za odrasleZaložništvo in izdelava - Hoboken (NJ) : John Wiley & Sons, cop. 2023Jezik - angleškiISBN - 978-1-119-83520-2COBISS.SI-ID - 183528195
Avtor
Kotler, Philip, 1931- |
Kartajaya, Hermawan, 1947- |
Hooi, Den Huan |
Mussry, Jacky
Teme
Marketing |
Management |
Organizational change |
Decision making |
Strategic planning |
Creative ability in business |
Marketing |
Gestion |
Changement organisationnel |
Prise de décision |
Planification stratégique |
Créativité dans les affaires |
decision making |
Creative ability in business |
Decision making |
Marketing |
Management |
Organizational change |
Strategic planning |
marketing |
management |
organizacijske spremembe |
odločanje |
strateško planiranje
Rezervirajte gradivo na želenem mestu prevzema.
Mesto prevzema |
Status gradiva | Rezervacija |
---|---|---|
Ekonomsko-poslovna fakulteta, Maribor |
izposojeno - na dom, rok vrnitve: 14.10.2024
Predvidoma na voljo po: 15.10.2024 (1. v čakalni vrsti) |
Signatura – lokacija, inventarna št. ... |
Status izvoda |
---|---|
339.13 ENTREPRENEURIAL Marketing 339.13 ENTREPRENEURIAL Marketing |
izposojeno - na dom, rok vrnitve: 14.10.2024
Predvidoma na voljo po: 15.10.2024 (1. v čakalni vrsti) |
Vnos na polico
Trajna povezava
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Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Kotler, Philip, 1931- | |
Kartajaya, Hermawan, 1947- | |
Hooi, Den Huan | |
Mussry, Jacky |
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