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  • Social communication in advertising
    Leiss, William, 1939- ...
    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence ... throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century.
    Type of material - book ; adult, serious
    Edition - 4th ed.
    Publication and manufacture - New York ; Abingdon : Routledge, 2018
    Language - english
    ISBN - 978-1-138-09456-7; 978-1-138-09455-0
    COBISS.SI-ID - 177541123

Call number – location, accession no. ... Copy status Reservation
K 659.1 SOCIAL Leiss, W. Free access K 659.1 SOCIAL Leiss, W. Free access on loan - outside loan, due date: 30.10.2024

Expected to be available after: 04.11.2024 (1. in queue)
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