Consumer-centric category management : how to increase profits by managing categories based on consumer needs

(UL)

Consumer-centric category management : how to increase profits by managing categories based on consumer needs

ACNielsen

Type of material - book ; adult, serious

Publication and manufacture - Hoboken (New Jersey) : John Wiley & Sons, cop. 2006

Language - english

ISBN - 0-471-70359-1; 978-0-471-70359-4

COBISS.SI-ID - 1714135

Link(s):
http://www.loc.gov/catdir/toc/ecip0516/2005021556.html

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Other authors
Karolefski, John | Heller, Al

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Library	Call number – location, accession no. ...	Copy status
EF, Central Economics Library, Ljubljana	· Prosti p. G3 CONSUMER-centric category IN: 000251589	available - outside loan, loan period: 1 months

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Karolefski, John
Heller, Al

Source: Personal bibliographies and: SICRIS

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