Trženje tekstilnih izdelkov in storitev : diplomska naloga
Lah, Pavel
Diplomsko delo obravnava stanje ter strategijo trženja tekstilnlh izdelkov in storitev v Tekstini d.d., kjer sem zaposlen. Poleg predstavitve podjetja naloga zajema teorijo in prakso inženirskih ...storitev s poudarkom na tekstilni industriji (organiziranost, segmentiranje in pozicioniranje). Skozi teoretična izhodišča marketinškega spleta 7-P naloga prikazuje osnovne prvine poslovnega procesa (asortiment, design, prodajo, logistiko ter sodelovanje s tujimi izvajalci). MIS opredeljuje tržni in prodajni potencial, dejansko prodajo in tržni delež Tekstine d.d., ter rezultate tržne raziskave, izvedene s pomočjo ankete. V zaključnem delu pa v diplomski nalogi obravnavam še pomen kvalitete, ustvarjalnosti in poslovne odličnosti v Sloveniji in v podjetju z vidika ustvarjanja konkurenčne prednosti.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Nova Gorica : [P. Lah], 2002
Čitalnica D 0000000011 IN: 020020172
Čitalnica D 11 IN: 020020172
available - reading room
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