Strategic brand management : building, measuring and managing brand equity

(UM)

Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane, 1956- ; Swaminathan, Vanitha

Type of material - book ; adult, serious

Edition - 5th ed., global ed.

Publication and manufacture - Harlow, England [etc.] : Pearson, cop. 2020

Language - english

ISBN - 978-1-292-31496-9; 1-292-31496-6

COBISS.SI-ID - 42764035

Keep searching

Author
Keller, Kevin Lane, 1956- | Swaminathan, Vanitha

Holdings
Availability in other libraries

Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.6 KELLER K. Strategic 20 b	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 KELLER K. Strategic 20 a	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 KELLER K. Strategic 20	on loan - outside loan, due date: not specified

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Keller, Kevin Lane, 1956-
Swaminathan, Vanitha

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme